Does proprietary data become more valuable when you give it away?

Does proprietary data become more valuable when you give it away?

Businesses spend fortunes every day collecting data, reams of it. They analyse it, package it, protect it and, wherever possible, monetise it.

After all, data is valuable. It's intellectual property. It's a commercial asset.

But here's a fascinating question......

What if some of that data could do more good in the hands of the people it relates to than sitting in the hands of those who collected it?

Back in 2023, we undertook an extensive mystery shopping exercise through Conveyancer Insights, assessing hundreds of new client enquiries to conveyancing firms across England and Wales.

We weren't interested in what firms said about themselves on their websites, glossy brochures or in social posts.

We wanted to understand what ACTUALLY happened when a potential client picked up the telephone.

💡 Did someone listen?
💡 Did they ask the right questions?
💡 Were they even remotely interested?
💡 Did they explain the value of their service?
💡 Was their quote even correct?
💡 Did their quote look good?

🆘 Or did they simply provide a price, and hope for the best?

We assessed those conversations against 15 points across three areas:
First Impression, Client Discovery and Quote Output.

The results became our intellectual property. Research we'd invested considerable time and resources in gathering.

And we've been sitting on that historic information ever since.

Which got us thinking......

What value does that research have sitting in our archive when the firms themselves could potentially learn something from it? So we've made a decision.

We're opening our historical mystery shopping archive and making the original assessments available to the firms concerned.

Free of charge. No obligation. No catch.

If we assessed your firm, an authorised representative can request a copy using their verified company email address.

😇 Some firms may be delighted with what they discover.
🤯 Others might be surprised.
😌 A few might be rather uncomfortable.
🤠 Some WILL be disgusted.

But that's the point of independent insight. It isn't there to flatter anyone. And of course, three years is a long time. People change, processes improve and businesses evolve.

Which raises another interesting question.

How would those same firms perform today?

We'd be delighted to help them find out, but that's entirely their decision.

For now, we'd simply like to put some useful information into the hands of the people who might benefit from it. Because perhaps the real value of data isn't simply what you can charge for it.

It's what people can do with it.

🚀 Conveyancer Insights - Helping firms make changes on facts, not hunches.

What happens when a new client calls your firm and nobody's watching?

Request your report today.
👉 https://lnkd.in/eqawuF53
☎️ 0333 090 9822